Google to ban ads based on political leaning
(WorldNews India)

After rivals Facebook and Twitter battled it out over their political advertisement policies this month, Google has also responded to growing criticism by revoking several micro-targeting capabilities, or advertising campaigns tailor-made to target very precise segments of the population. Advertising With staggered application across the world, it will apply to India starting January 6 next year. Google´s change removes the capability that allowed political candidates to target online users according to their political affiliation. Earlier, political advertisers could use first- or third-party data to create their own targeting pools, or targets based on interest areas. Now the advertising...