When marketers write novels
(WorldNews Business)

Some time last year, I decided to write my first novel. It has just been published, and the book is titled An extreme love of coffee. I have written it as a blend of coffee and magic, with adventure and travel thrown in. The story features a streak of romance and a friendly coffee ghost. Early reviews indicate that readers are loving the story, but only time will tell whether I have spun a really good tale.Parity and difference Most of my writings, including my earlier books and this column, have been in the space of business, marketing and consumer behaviour. I had never before attempted fiction. So what happens when a marketer like me decides to write a novel? Here is the inside story. I...