Osklen, the New Luxury Fashion Brand from Brazil Launches Black Edition Collection with Polygiene Stays Fresh Technology
(WorldNews Politics)

Osklen is seen as one of the forerunners of the New Luxury concept that advocates conscious fashion and sustainable luxury, which fits well with Polygiene`s mission to turn fast consumables to durables as treated garments last longer and can be washed less. According to Oskar Metsavaht, founder of Osklen and currently its director of creation and style, `a brand is identified as luxurious if it involves so-called noble values. These, however, imply social...