For Merc, the human touch is as critical as the digital play
(WorldNews Business)

It is a telephone interview and it is, therefore, difficult to see the reaction on Martin Schwenk´s face. `I am still one of the guys who believes that you have to see the metal,` reiterates the MD & CEO of Mercedes-Benz India when asked if digital will be the way forward for car buying. `By the end of the day, there are customers who want to see the cars and drive them. We have to keep this (business model) intact,` says Schwenk. This said, he maintains, that the shift to digital is only inevitable though the basic brick-and-mortar retail model will be equally relevant. `We firmly believe that our company and the entire industry will transit to a digital space which is more than what it...