Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results
(WorldNews Business)

Director, Client Consulting Sales and marketing professionals in the Boston area recently gathered to share their experiences using Priority Engine. Here are the key takeaways for successful Priority Engine usage throughout its core stages: Getting started: prioritization and alignment Building Account Lists filtered by topic interests, vendor interests, and installed technologies lays down the foundation for successful Priority Engine usage. However, Priority Engine users also stress the importance of the next step: aligning content and messaging with each Account List`s characteristics. Many attendees are currently running successful ABM programs with Priority Engine and have insights...