Polaroid Originals has announced that it is discontinuing production of its wide-format Spectra film. The reason, CEO Oskar Smolokowski said in a statement on the company`s blog today, is due to the degraded nature of existing wide-format cameras.
`Jamming and frequent breakdowns are now affecting the majority of these cameras,` Smolokowski explained, `and unfortunately, this is not something we can influence with our film.`
In addition to selling its Spectra Color and B&W film products, Polaroid Originals also sold refurbished Polaroid Spectra cameras that were restored to full working order by specialists. This restoration process is no longer possible, however, and the company`s website now lists its refurbished cameras as sold out.
In his post, Smolokowski said, `After extensive testing, we have concluded that we cannot support these cameras any longer.`
The company will sell off its remaining batch of Specta film through its website, where the Spectra Color and B&W products are sold for $19.99 each; a triple-film pack is also offered for $55.99 USD. Smolokowski said the film will be on sale for a few months.
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