NPR Is Pulling In Serious Money From Podcasts
(ArtsJournal Theatre)

“NPR is projecting that podcast sponsorship revenues will surpass revenues from broadcast sponsorships next year for the first time. ... The network has budgeted about $55 million in corporate sponsorship revenues from podcasts in fiscal year 2020.” NPR CFO Deborah Cowan described podcasts as “[a] huge return on investment for us and a major growth […]