By Saurabh Sharma When Snapchat was launched way back in 2012, little did we know that the app´s peculiar `disappearing´ feature would go on to become the next big thing in digital marketing. In a first, Snapchat allowed users to post short-lived content that disappeared after 24 hours. Catching on with the trend, Facebook, Instagram, Google, YouTube and Skype introduced their own versions of short, user-generated content (called Stories), viewable only for a limited duration. Presently, over 700 million users across Snapchat, Facebook, Facebook Messenger,...
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