Riding the frictionless wave with cloud-based apps
(WorldNews France)

One of the most popular business buzz words du jour is `frictionless `. The term has been co-opted in recent years to describe the phenomenon of commercial processes which appear to work smoothly and effortlessly - on the customer side at least. It`s an impression - and a reality - that is impossible to create unless the enterprise on the other side is aggressively harnessing and exploiting data to transform disjointed analogue activities into a seamless digital workflow. That`s what underpins exceptional customer service and customer experience in 2019. And it`s increasingly what Australian customers have come to expect and demand from the businesses and organisations they deal with....