Notice Apple`s own apps appearing first in App Store searches? You`re not the only one.
What you need to know
The App Store uses an algorithm powered by machine learning and past consumer preferences.
This algorithm causes search results that fluctuate.
All apps are subjected to this algorithm, including Apple`s.
When it comes to the competition in the App Store, it`s already a cutthroat market. According to a report by The Wall Street Journal, Apple`s own apps are appearing first in App Store searches, making it unfair for third-party developers.
For example, if you do a search on the App Store for `maps,` Apple`s own Maps app ranks first, and appears right underneath an ad for Google Maps. Underneath Apple Maps, you`ll see Google Maps, Waze, and other map apps. If you search for `music,` Apple Music shows up prominently at the top (including an ad), followed by other options like YouTube Music, Spotify, and more. A search for `books` returns Apple Books at the top, followed by A...
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