16 million accounts of Indian Instagram influencers fake: Study
(WorldNews Asia)

New Delhi. A whopping 16 million accounts of Indian influencers on Facebook-owned Instagram are fake, revealed a new study, suggesting such people are artificially boosting `vanity metrics` that marketers often use while selecting influencers, including followers and engagement. The research by Swedish e-commerce start-up A Good Company and data analytics firm HypeAuditor jointly assessed 1.84 million Instagram accounts across 82 countries. It found the three regions with the most...