Brands like HP and Apple try film to reach young consumers who skip commercials
(LA Times Clippers)

Harbinder Singh was skeptical about arranged marriages, but when he received a photo of his potential wife-to-be, he was wowed. `The charm, the smile, the personality ... it shines right there,` he said. Arvinder, a young woman in her early 20s in India, was also love-struck by Harbinder´s picture....