L´Oréal´s ModiFace brings AI-powered virtual makeup try-ons to Amazon
(WorldNews France)

L`Oréal`s ModiFace brings AI-powered virtual makeup try-ons to Amazon Clichy, 4 June 2019 - ModiFace, the international leader in augmented reality and artificial intelligence for the beauty industry, which was acquired by L`Oréal in 2018, has announced that it will provide its AI-powered technology to enable the first virtual try-ons for cosmetics on Amazon. With this innovation, Amazon customers will be able to use the front-facing camera on their mobile phone to digitally try on different shades of lipstick in a live video of themselves or on a selfie. The uniqueness of the ModiFace technology-which is run on Amazon Web Services-lies in its photo-realistic results and automatic,...