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RSS FeedsManipulating minds, controlling wallets
(WorldNews Business)


24 may 2019 02:30:23

Manipulating minds, controlling wallets
(WorldNews Business)

When you look at a luxury brand what is the first thing that comes to your mind? What is the image that the brand conjures? Is it a positive sentiment or a negative one? Is it inspiring or is it shameful? Does it make you long for it, make you yearn? Or it brings back a memory of a crime or scandal? For example, when you look at diamonds, do they bring thoughts of blood diamonds? So do you take an extra initiative to make sure the diamonds you are using are not bloody? This is where brand identity comes in. When you come to know that the diamond is from De Beers or a Tiffany's, do you still have a doubt on its...
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