The entire automotive industry is going through a period of profound change - powered by e-mobility and digitalization. We interview Christian Dahlheim, Head of Volkswagen Group Sales, about this transformation. ...
(WorldNews Germany)

What does the transformation in the automotive industry mean for the relationship between carmakers and customers? Customers will be experiencing our brands in completely new ways. As you know, cars have traditionally been sold through a single channel with a decentralized structure: carmakers sell their vehicles to importers, importers to dealers, and dealers to customers. As manufacturers, we used to have virtually no direct contact with our customers. That will change in the future. We will be offering our customers various channels by which they can come into contact with our brands. Why isn`t the current system suitable for the future? Our customers are used to other sectors allowing...