Brian Ach is an editorial and commercial photographer.
As photographers, most of our focus is on capturing images-finding good material and getting shots with all the gear we´ve spent so much time and money accumulating-but what happens next? For a lot of us, we download the images to a computer and edit a handful that catch our eye, and then... well, there are more photo shoots to pursue. Maybe we´ll apply some keywords, perhaps mark a few favorites, but too often the photos we worked so hard to create are just dumped onto a hard disk and forgotten. We know we should do better, but who has the time?
Professional photographers, that´s who.
To learn how a pro handles this process, I talked to Brian Ach, who frequently photographs celebrity portraits, high-profile events, and glamorous autos for numerous clients. You may remember his work from his stint as Prince´s official photographer during the musician´s 2011 international tour (the photos he returned to after Prince´s passing in `Purple Reign: Photographer Brian Ach shares his experiences of working with Prince`). He outlined his entire workflow, from preparing to leave for an event through handing off final images and making sure everything is backed up.
Brian`s outlined his entire workflow, from preparing to leave, through handing off final images and making sure everything is backed up
Although a professional´s workflow is different from that used by most photographers, there are aspects anyone can use in their own workflow to better manage their library.
A man of many skills, Brian shoots everything from rock and roll world tours to automotive ads. Shown here: Journey at Prudential Center in Newark, New Jersey.
Understanding Expectations
To get a sense of how Ach´s workflow may differ from most photographers´ approaches, I asked him to describe the types of high-pressure assignments that he encounters. In most cases, time is the number one factor at play.
`If I ...
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