The new LifeProof Cooler Backpack holds 24 cans of your favorite beverage
(iMore iPhone)

Fill it up! Did you know LifeProof, the makers of oddly-named weather-resistant smartphones like the Nüüd and Qi-enabled wireless power packs, also make backpacks? This is apparently a new thing the company started last year, and today LifeProof has announced the all-new LifeProof Cooler Backpack. This is LifeProof`s first cooler. You`ll find it`s the perfect companion for a hiking trip, a night at the beach, or any journey that takes you a bit away from civilization. It can hold up to 24 cans and keeps ice icy for up to 48 hours. Despite being a backpack and made with a soft outside, it is designed to sit upright when you place it down. The top has a flip lid for easy access to your beverages. The pack includes a reusable ice pack you can freeze over and over. It also has exterior zippered pockets for storing essential accessories like your phone or sunglasses, a mesh external pocket for water bottles, and a bottle opener. The backpack fits on your back securely with pad...