[L-R] Toshi Terada and Shigemi Sugimoto, pictured at the CP+ 2019 show in Yokohama
We spoke to Olympus at the CP+ trade show in Yokohama, Japan, shortly after the announcement of the OM-D E-M1X. We spoke to Shigemi Sugimoto: Executive Officer, Head of Imaging Business Unit and our old friend Toshi Terada: General Manager, Global Marketing Department, Imaging Business Unit.
We discussed a range of topics, from the company`s new camera to its overall ambitions for Micro Four Thirds.
Please note that this interview was conducted partly via an interpreter, and has been edited for clarity and flow.
What`s the response to E-M1X been like?
We`ve been holding touch-and-try events in many places and have received a lot of very positive feedback from customers. Pre-sales orders are at expected levels and we have had a good start worldwide.
The E-M1X is a model that requires a lot of consideration before users make a purchase, so we believe the users will read many reviews and learn about benefits of E-M1X before buying.
I`ve attended some touch and try events and I was very pleased to see so many customers at these events. We`re also been getting positive feedback from professional photographers.
Some people may feel that the E-M1X is big for a Micro Four Thirds system. However, the feedback we`re getting from customers that have actually tried the product is that it has changed their view. So we hope people will pick up our product and try it.
Who is the E-M1X it aimed at?
It`s a part of our professional line, along with E-M1 Mark II. One of the user groups we`re targeting is professional photographers, but also the high-level amateur, the enthusiast: they make up much of our target audience, along with the professionals.
Do you think there is significant demand for sub full-frame professional cameras?
Having received feedback from professional photographers, we feel that Micro Four Thirdsī benefits of being compact and lightweight can be ...
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