APG|SGA preparing for the future
(WorldNews Switzerland)

back 19.03.19 APG|SGA to rely on a one-brand strategy and expand its digital and data areas as well as adapt the company structure and downscale the Executive Board accordingly As part of its market strategy, APG|SGA is making a long-term investment in its performance capability. Its goal is to safeguard its position as market leader in the analogue and digital Out of Home media market for the long term in a rapidly changing environment. To this end, APG|SGA will focus on a one-brand strategy and optimize the company structures. The employees and activities of the APG|SGA segment brands will be integrated into the core business as of 1 June 2019 to enable comprehensive one-stop services to...