Later this month, Samsung will launch its new mid-range Galaxy M series. These are the first smartphones to feature the company`s Infinity-V display, so-called due to its centered teardrop-shaped notch housing the front-facing camera.
Samsung has teased the Galaxy M Series launch on Amazon India
In another first for Samsung, the devices will be launching exclusively in India on January 28 ahead of a global release, in an attempt to regain ground lost to Chinese rivals like Xiaomi in the world`s second biggest smartphone market.
The popularity of Xiaomi`s budget Redmi smartphones among younger consumers is believed to be a factor in declining sales of Samsung devices in the country. According to data from Counterpoint, Xiaomi overtook Samsung`s share of the Indian market in Q4 2017, and maintained a five point lead over the company as recently as Q3 2018.
The Galaxy M series is being seen as a direct counter to Xiaomi Redmi, and the Korean company has indicated as much. `The M series has been built around and incepted around Indian millennial consumers,` said Samsung India`s senior vice president Asim Warsi, speaking to Reuters.
The line-up is thought to include three models, the M10, M20, and M30, which feature one, two, and three rear-facing cameras, respectively, a USB-C port, a rear-mounted fingerprint sensor, and a headphone jack. The M-series phones, which Samsung plans to sell only through its website and Amazon India, also promise fast charging, long battery life, and high performance, all for a price of between $140 and $280.
With smartphone sales flattening in saturated markets like the United States, Apple is said to have turned to India for new growth, but with little success so far, according to a report published late last year.
Just one in four Indians are said to own a smartphone, providing Apple with an opportunity to sell iPhones to millions of new customers in the country. According t ...
|
