These startups are bringing to life ethnic toys, ancient games
(WorldNews Business)

A new set of ventures are experimenting with Indian heritage toys, and carving a space for themselves in a market so far dominated by soft toys, Barbie sets, GI Joes, toy trains and games like Jenga, Uno, Monopoly and Battleship. Giving kids a slice of desi history are startups like Mumbai-based Toiing, iFolk Channapatna, Bengaluru-based Varnam, Chennai-based Kreeda Games and Desi Toys. IIM-Kozhikode alumni Simon Jacob and Kartik Talwar started Toiing in 2016. `My daughter was three and I was hunting for a birthday gift when I realised there is a severe dearth of Indian themed toys. Most toys are games from the Western market - imported, relabelled and resold here. So today when Netflix is...