Everything but calls: Sunrise marketing offensive for the under-30 segment
(WorldNews Switzerland)

`Young people have their very own digital lifestyles to which we want to align our products and services more closely in the future,` says Sunrise CEO Olaf Swantee. `Along with network quality, convergence features, and the business customer segment, we are also focusing more closely on younger customer groups. Additional services in the existing subscriptions as well as new offers for people under 30 take an initial step in this direction. The associated campaign was also developed in large part by young people. In the next step, Sunrise managers - including those at the highest level - will meet with members of young customer groups on a regular basis via the `Sunrise Young Voices`...