Oracle Launches New Data Cloud Solution for B2B Marketers
(WorldNews France)

Oracle Data Cloud today launched a new SMB data solution that helps B2B marketers reach over 115 million IDs at more than 1.5 million small and mid-sized businesses (SMBs) with effective digital campaigns. The new solution enables account-based marketing (ABM) for sales outreach to contacts at small and mid-size businesses across 48 industry and sub-industry segments, offering similar outreach tools to those used by larger organizations. `Most data and tools for digital B2B marketing have focused on large companies while ignoring the millions of smaller companies who make up the vast majority of US businesses,` said Niraj Deo, vice president, product & data Strategy, Oracle Data Cloud. `This...