OPINION: SABC, Safa broadcasting debacle
(WorldNews Business)

JOHANNESBURG - Sports marketing is about much more than just exchange of money, but sound business partnerships, mutual commercial benefits, sports development, and broadcasting and media rights. It is also about developing an environment that priorities understanding of stakeholders´ needs, challenges and expectations, and thus developing appropriate offerings and services in response. Over the last two decades broadcasting rights have proven to be a critical commodity within the sports industry. As media organizations shell out billions for broadcasting rights with sports associations, leagues and clubs, their marketers are demanding more value...