South Africa´s chicken wars has given us some very fun and creative advertising
(WorldNews Africa)

The aroma of fried chicken is no longer enough to lure hungry customers in the highly competitive South African fast food market. In the last decade, selling chicken in South Africa has had less to do with taste and more to do with the idea behind the brand. It´s not unlike the rivalry between Coca Cola and Pepsi or Nike and Adidas elsewhere, in which the campaign is more about identity than the product-and of course profit. South Africans consume about 28 million chickens a week with more than 20% of these consumed in fast food outlets, according to reports on the industry. That makes...