Albert Heijn and Refresco make orange juice supply chain transparent
(WorldNews Netherlands)

20 September, 2018 Albert Heijn and Refresco make orange juice supply chain transparent Consumers can follow the route of their orange juice, using blockchain Zaandam, 20 September 2018 - Dutch supermarket chain Albert Heijn and Refresco have made transparent the supply chain of Albert Heijn`s own brand of ambient orange juice, using blockchain technology to do so. Refresco supplies Albert Heijn with this juice, sourced from Louis Dreyfus Company (LDC)`s juice business. Never before have consumers been able to follow the chain of a product like orange juice in this way. They can see, via a QR code, which route the oranges have traveled up until the juice is in a bottle on the store shelf....