Social media celebrities under investigation by business watchdog
(The Guardian Business News)

Concerns `influencers´ are not declaring when they have been paid to post about productsCelebrities who promote products on social media are under investigation by the competition watchdog amid concerns they are not making it clear when they have been paid to do so.The Competition and Markets Authority (CMA) is looking into whether consumers are being `misled` by so-called social media influencers, who can earn tens of thousands of pounds from companies for a single post. Continue reading...