Max Bupa Generates 41 Percent Higher Prospects With Zapr´s Innovative TV-to-Mobile Technology
(WorldNews India)

Max Bupa, India’s premium health insurance brand, launched a new product ‘GoActive’ earlier this year. With new-age offers like ‘OPD visits & diagnostics’, ‘personalised health coaching’, early age enrolment discount under ‘AdvantAGE’, ‘I-Protect’, ‘behavioural counselling’, among others, they wanted to ensure higher recall among priority markets and...