New retail: omnichannel is no longer enough!
(WorldNews Africa)

Johan FERMAUD | Senior Digital Manager | Keyrus Welcome to the era of unichannel. With the advent of `new retail`, retailers must move towards totally merging all their sales channels. E-commerce and physical points of sale will soon become one. `Commerce as we know it is in the process of transforming itself before our very eyes`, wrote the founder of the Chinese Group Alibaba recently in a letter to his shareholders. According to this entrepreneur, it is the entire face of retail that is now changing and erasing the boundary between brick-and-mortar and online commerce. Omnichannel is dead, long live unichannel, in which everything is done to guarantee consumers a fluid customer journey...