Viral KFC ad campaign turns fried chicken into flames with Photoshop
(Digital Photography Review)

$(document).ready(function() { SampleGalleryV2({`containerId`:`embeddedSampleGallery_2884277713`,`galleryId`:`2884277713`,`isEmbeddedWidget`:true,`selectedImageIndex`:0,`isMobile`:false}) }); New York City-based advertising agency Ogilvy and Mather`s latest ad campaign for KFC Hong Kong is on fire... so to speak. Tasked with advertising the release of KFC`s Hot & Spicy chicken, the agency created a clever collection of images that morphs the flaky breading and orange tint of crispy chicken into smoke and flames. The clever Photoshop jobs include compositions of the spicy chicken with space shuttles, power rangers (we think?) and a rocket-toting drag racing car, but the concept has taken on a life of its own as all good memes do. A few Twitter users around the world have started Photoshopping their own versions of fried-chicken-as-fire.