Design at the service of organizational change in BBVA
(WorldNews Spain)

Four members of BBVA`s design team were invited to participate in Interaction18, the biggest technology and design event in France, to explain how design contributes to organizational change. Explore more... New technologies have revolutionized customer expectations. They demand more and better digital experiences. To adapt to this new scenario, and tackle a much required transformation process, organizations are developing new sets of skills, in fields such as data science, agile methodologies, and design. Aware of these new requirements, BBVA has set up a team that focuses on driving organizational change through one of these essential pillars: design. Mary...