Dunkin` without the `Donuts`: New store tests shorter name
(WorldNews Business)

QUINCY, Mass. (AP) - Dunkin` without the Donuts? A new Dunkin` Donuts store opening in the Boston suburb of Quincy is giving the idea a try, at least in name. Officials say the `next generation` store being unveiled Tuesday will be the first in the nation to be billed simply as `Dunkin.` But the chain`s signature doughnuts aren`t going anywhere. The restaurant will still serve the fried treats that have been a mainstay for the company since its founding in Quincy in 1950. The shortened name is part of a broader rebranding at several of the company`s stores. The Canton, Massachusetts-based company has been referring to itself as Dunkin` in advertisements for years. Read more on Colorado...