Brand Tamago: Nikiniki cinnamon rice cake ... s
(WorldNews Japan)

Hakuhodo Brand & Innovation Design Division is a specialized unit of Hakuhodo that crafts pioneering solutions by leveraging its expertise in branding and innovation. `Brand Tamago` (brands in the making) is a series of articles appearing on the Hakuhodo website in which members of the Hakuhodo Brand & Innovation Design Division share insights they`ve gained in conversation with heirs to Japanese brands that are breaking new ground while building on tradition. Here we`ll be bringing you the most popular articles in the series. The featured guest this time is Kanako Suzuka, executive director at Shogoin Yatsuhashi Sohonten Co. Ltd., the maker of the Nikiniki brand of yatsuhashi, a...