`The best is yet to come for BBVA Francés`
(WorldNews Spain)

In April 2010, when smartphone penetration was still very low in Argentina, BBVA Francés launched an innovative communication channel to be closer to its customers. FrancésGo was the first mobile channel in the financial sector. It allowed customers to obtain information about BBVA Francés card promotions by text message (SMS that all types of devices could receive), segmented by area, type and brand. At the time, customers had to send the word `GO` to a four-digit number. And that`s how it all started. Just seven years later, BBVA has managed to hit a new milestone: Digital customers now account for 50%. At the end of October, BBVA Francés had 1.3 million active digital customers who use...