Ask Doug & Polly: Ways to drive prospective customers
(WorldNews Business)

QUESTION: I am thinking about using direct mail to drive prospective customers to my call center or to my website to order my products. Do you have any advice? ANSWER: Many people believe that the direct mail channel is dead or dying. We beg to differ. A quick check of our mail box reveals multiple pieces of direct mail every day. This wouldn´t be the case if the channel weren´t still profitable. Direct mail can be an incredibly powerful marketing tool. It also can be a black hole into which you pour money without a return on your investment. Below are five tips to help make sure you are on the right side of the ledger. Identify your mailing list: If you´re going to mail, you must have a...