US iGens most enthusiastic to shop on Black Friday
(WorldNews Africa)

Despite waning interest for traditional in-store holiday shopping events like Black Friday, it seems younger consumers are hitting the pavement in pursuit of deals this upcoming holiday season. New research from Mintel reveals that iGeneration* winter holiday shoppers are the most likely (42 percent) to say they like to shop in stores on Black Friday, nearly double the amount of holiday shoppers overall (23 percent). Despite this renewed interest in brick-and-mortar holiday shopping, Cyber Monday remains the most popular holiday shopping day with 30 percent of American shoppers saying they like to shop online on Cyber Monday. Whether in-store or online, getting the best bang for their buck...