`Design should be relevant in a large organization`
(WorldNews Spain)

That`s the mission of Rob Brown, head of Marketing, Design and Responsible Business at BBVA. He shared it with the attendees at the IV Edition of Experience Fighters, one of the most important User Experience (UX) & Innovation meetings in Spain. Speaking to a diverse group of 400 professionals from design and UX agencies, and companies whose success is based on designing unique experiences for their products and services, Brown explained the ways in which design has been playing an increasingly relevant role within large global organizations such as BBVA. Explore more... Rob Brown explained that the Group...