UNM unveils a proposed simplified new logo
(WorldNews Mexico)

It would replace UNM’s longstanding logo featuring a shadowy Mesa Vista hall inside a red arch. Introduced in 1989, it has limited resonance: Just 65 percent of those surveyed in the UNM community last year could identify it, said John Benavidez. A principal lecturer in marketing at UNM’s Anderson School of Management, Benavidez chaired the...