Smartrac Unveils `Proofs´ Solution to Turn Brand Products into Unique, Secure Experiences
(WorldNews Netherlands)

Amsterdam (The Netherlands), April 27, 2017 - Leveraging the next generation of its latest, purpose-built NFC tags equipped with NXP® Semiconductor`s NTAG® 413 DNA chip, RFID and IoT pacesetter Smartrac today announced its `Proofs` solution. Proofs enables brand product manufacturers to deliver secured and exclusive content to their consumers to increase customer loyalty and satisfaction and minimize counterfeiting. By embedding a Proofs-empowered NFC tag into a physical product, customers can now turn their products into a media hub and easily deliver secure and exclusive mobile content to consumers. Moreover, Proofs is a powerful tool to help verify product authenticity and minimize...