Talend Survey Finds Waning Brand Loyalty Despite Enterprise Customer-360 Initiatives
(WorldNews France)

Only 61 Percent of Consumers Feel Companies Understand their Needs Redwood City, CA - April 27, 2017 - Talend (NASDAQ: TLND), a leader in cloud and big data integration software, today announced the results of an international consumer and IT business survey that uncovers a startling gap between customer expectations, and the reality of what organizations are currently providing. The study, which was conducted by Researchscape, reveals that despite a wealth of data available about customer behavior and purchasing choices, companies have a long way to go in terms of effectively using this data to better meet consumer expectations. While 88 percent of IT leaders believe their organization...