Back Brand Britain to give firms the confidence to grow
(World News UK)

`If you don’t like what’s being said, change the conversation.” The sage words of Don Draper, protagonist of hit adland drama Mad Men. This may be the advice of a fictional character – but it is something our real-life politicians might want to consider as the nation prepares to cast its vote in June’s snap General Election. The last time we were at the ballot box was for the EU referendum. Looking back, much of the run-up felt like a campaign crafted around what we might lose rather than what we stood to gain. Weeks of Project Fear and the...