#3500LIVES campaign: global celebrities unite to urge personal and political action for safer roads
(WorldNews Africa)

March 10, 2017 by FIA Foundation Categories: Road Safety Watch the #3500LIVES campaign film to learn more. Rafael Nadal, Pharrell Williams and Nico Rosberg are amongst the stars featured in the first ever worldwide outdoor road safety advertising campaign, launched today by the Federation Internationale de l`Automobile (FIA) and advertising giant JCDecaux, with support from the FIA Foundation. Named for the number of people who lose their lives in preventable road traffic crashes every day on the world`s roads, the #3500LIVES campaign unites a roster of major celebrities from sports and arts with political and religious leaders in a call for political commitment and a properly resourced UN...