The Truth About Online Consumers
(WorldNews Netherlands)

Overall, 31 percent of the consumers responding to the KPMG survey said they shared a product review online. The Millennials were the most likely to post a review (34 percent) followed by Gen Xers (29 percent) and Baby boomers (28 percent). Furthermore, nearly all (92 percent) reported reviews were positive. Kruh observes, `The growing trend for consumers to post positive reviews is driven by...