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RSS FeedsElon Musk`s Twitter rebrand is more ambitious than just the letter X


26 july 2023 04:09:51

Elon Musk`s Twitter rebrand is more ambitious than just the letter X

Twitter owner and leader Elon Musk has long liked the letter X and owns the X.com domain, but his recent rebrand of Twitter is about more than just the letter. He wants to build it into the `everything` app. When Twitter CEO CTO and owner Elon Musk announced that he was rebranding the popular microblogging social network as `X`, the move was met with plenty of skepticism. But his plans for the service and his long-prized X.com domain go beyond just branding. Musk`s ambitions are far grander, and far more difficult: he wants to build Twitter X into `the everything app`. Companies update their branding all the time, even Apple has periodically revised the appearance of their bitten-fruit logo. But a complete change of branding and name, that`s rare — especially for a multi-billion-dollar company. Sometimes the company name will change, but the public-facing product doesn`t, as Google did when it changed the umbrella company`s name to `Alphabet`, or Facebook changed to `Meta`. The sea...

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