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RSS FeedsNetflix`s problem is the number of long-term subscribers that are leaving
(iMore iPhone)


18 may 2022 17:15:40

Netflix`s problem is the number of long-term subscribers that are leaving
(iMore iPhone)

What you need to know Netflix appears to be losing customers who have been with it for more than three years. Last quarter saw Netflix report a 200,000 fall in subscriber numbers. The streaming industry as a whole continues to grow as Netflix stumbles. Netflix is losing its core audience at a time when it needs them most. Recent reports are that Netflix is losing customers faster than it is gaining them, something that saw it lose an aggregate of 200,000 paying customers last quarter. But new research shows that the biggest issue isn`t that people are leaving — it`s who those people are. According to numbers shared by research outfit Antenna to The Information, a growing number of the people leaving Netflix have been subscribers for longer than three years. A large portion has been giving the streamer money for between two and three years. And that`s a bad sign because these are the people that have proven to be Netflix`s core business — and now they`re leaving in droves. C...

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