2022 podcast ad revenue is expected to top $2.13 billion in the US
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What you need to know Podcast ad revenue is on an upward trend right now. New numbers expect ad revenue to top $2.13 billion in the United States this year. $2.13 billion is a 47% increase on last year. There`s money to be had in those podcasts. Podcast ad sales are expected to grow 47% throughout 2023, reaching an incredible $2.13 billion according to new research. Citing numbers from IAB and PwC, Variety notes that while that`s a huge increase over the $14.5 billion spent on ads in 2021, it`s actually a deceleration compared to the previous growth seen from 2020 to 2021. That`s actually a deceleration from last year. The sector hit $1.45 billion in 2021, representing 72% annual growth, according to the report. In 2021, U.S. podcast advertising revenue grew twice as fast as the total internet advertising market, which was up 35% last year, according to the 2021 PwC/IAB Internet Advertising Revenue Report. The report believes that we can expect ad spend to increase to aro...