Watch this space.
As Kotick sails into the sunset on his golden parachute, Microsoft needs to prove itself worthy following its Activision Blizzard deal.
Yesterday, Microsoft shook the world with the revelation it is spending almost $70 billion dollars to acquire Activision Blizzard for its new Microsoft Gaming division. The acquisition presents a whole lot of opportunity, but also, a whole lot of questions.
For the average consumer, Activision Blizzard represents decades of beloved universes, from Warcraft to Call of Duty. All too often, we forget those games and franchises are made by passionate humans, who pour their talent, skills, and lives into building these titles. Whether it`s customer support staff, marketing teams, server engineers, artists, programmers, and beyond — the frontline staff bears the brunt of all the recent scandals, complaints, and pressure from Activision`s management layer and shareholders. And they`ve had a hell of a few years.
Scandals, the legacy of...
|
