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RSS FeedsTwitter`s offloading ad platform MoPub to AppLovin for $1.05 billion
(iMore iPhone)

 
 

7 october 2021 11:44:45

 
Twitter`s offloading ad platform MoPub to AppLovin for $1.05 billion
(iMore iPhone)
 


What you need to know Twitter has announced a deal to sell MoPub to AppLovin for more than $1 billion. Twitter bought MoPub in 2013 for $350 million. MoPub brought in $188 million in revenue last year. Twitter has agreed to sell its mobile ad platform MoPub to marketing software maker AppLovin for a cool $1.05 billion, the company announced. According to a TechCrunch report, MoPub raked in around $188 million in revenue last year with Twitter having previously set a goal of doubling that number by 2023. Now, it`s handing the keys over to someone else. `This transaction increases our focus and demonstrates confidence in our revenue product roadmap, accelerating our ability to invest in the core products that position Twitter for long-term growth and best serve the public conversation,` Twitter CEO Jack Dorsey said in a press release. Ned Segal, Twitter CFO, went on to note that the move will allow Twitter to focus on the potential for ads across the Twitter estate The sale...


 
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