With iCloud+, Apple is putting privacy behind a paywall
(iMore iPhone)

iCloud+ Private Relay is not a VPN killer, but it will probably make Apple a killing. We all know Apple sees itself as a champion of user privacy. From CEO Tim Cook`s statements on privacy being a `human right` to the company using its privacy stance in its advertising to sell iPhones, it`s clear to see Apple wants the message to be that using an Apple device affords better privacy protections than any of its competitors. It also happens to align nicely with Apple`s business model. Since Apple doesn`t rely on selling user data to make money and instead makes some hefty margins on its hardware, the company is well-placed when it comes to taking the high road on privacy. However, the announcement of new privacy features that are exclusively available to iCloud+ subscribers suggests that proper privacy now comes at a premium. New features, if you pay At WWDC 2021 last month, Apple unveiled iCloud+ — something of a rebrand of its cloud storage service. While the prices and storage ...