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RSS FeedsApp Tracking Transparency is decreasing ad revenue by as much as 20%
(iMore iPhone)


14 july 2021 02:54:39

App Tracking Transparency is decreasing ad revenue by as much as 20%
(iMore iPhone)

What you need to know Apple`s App Tracking Transparency is starting to have an affect on the advertising industry. As more users update to iOS 14.6, more are turning off app tracking. That is impacting advertising revenue by as much as 20%, according to Brian Bowman. Apple`s App Tracking Transparency is doing what it`s supposed to do and people are mad about it. Brian Bowman really hates Apple`s App Tracking Transparency. The CEO of Consumer Acquisition, a social ad agency, sat down recently for an interview with Gamesbeat (part of Venture Beat) that touched on the effects that Apple`s new App Tracking Transparency feature was having on the advertising industry. When Gamesbeat asked Bowman what life after Apple`s IDFA changes is like so far, the CEO said that some clients are seeing revenue being impacted as much as 40%. `Well, we`re not post-IDFA yet. We`re still in transition. It`s what I expected. There`s a loss of a portion of revenue, depending on how people are evolvi...

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